The power of the sharing economy

Knowledge sharing is one of the most impactful skills that any business can have. Not only does it help businesses to achieve success, but it also directly impacts how they stimulate culture change internally and externally, as well as continuous innovation.

The benefits of doing this does not only foster camaraderie, but it also allows involved parties to build collective knowledge through real-life scenarios. Finding better and more efficient ways to action certain activities together eliminates extra costs as well as time which is such a valuable commodity after a year like 2020. All of this enables us to build a community and learning culture amongst parties which can only lead to improvement and higher levels of productivity.

Realizing the power of sharing knowledge, assets, capabilities and resources, we have set out to work alongside likeminded businesses and entrepreneurs who seek to learn more about food production and manufacturing. We do this by making contract manufacturing a part of our business model, allowing Rush Nutrition to provide a platform for other South African brands to launch their own private labels.

The process has become a popular option for businesses post-2020 as they are able to lower manufacturing costs through using existing facilities, safety certifications and resources and largely de-risk themselves from these fixed costs. Not only does contract manufacturing reduce the need for capital expenditure, it also cuts set up time for facilities and resources. As a result, the time-to-market can be significantly reduced – a major advantage when getting a new product to market, especially if it means leveraging first mover advantage.

This has enabled us to learn and grow with other brands, businesses and distribution services, while encouraging the production of local products.

Our capabilities as a business includes being ISO 22000-, HACCP-, GMP-, Halaal- and Kosher- certified. With our ability to scale quickly, we further offer our knowledge and skills in research and development, ingredient sourcing and packaging, as well as health label advice.

The booking process is simple and straightforward – after we have received your written product brief, we will go through recipe proposal and development before conducting a factory trial whereafter you’ll have your desired product packaged and ready to go!

In the wake of the Covid-19 pandemic, its impact on the South African economy will be long-lasting and challenging, but if businesses can learn to work alongside each other and create a community of collaboration, we’re already taking steps in the right direction.

Reach out to us at to find out more about our Sharing Economy Business Model and how our platform can assist you!

Leave a comment

Please note, comments must be approved before they are published